Product photography is a critical element of selling products online. It enhances your site’s look and provides potential customers with more reasons to buy.
Using models is one way to boost your model product photography and improve its effectiveness. In this guide, we’ll walk you through how to find and use models in your shots.
1. Find the Right Model
The use of models in your product photography can add a lot to the overall look and feel of your images. They can also show your audience how the product looks and how it will fit them.
Models can be a huge boon to your online business. They can make your products look more appealing to potential customers, which will help them purchase more of your products.
However, it is important to note that using models in your product photography can be expensive. This is especially true if you’re only using them for a limited amount of time.
The best way to find the right model for your project is to do some research. This will give you a good idea of what their style is and what kind of experience they have working with different brands.
2. Plan Your Shoot
Models can make your product photos look a lot more attractive. This can attract potential customers to your brand and encourage them to buy.
However, it is essential to keep the focus on the product and not the model. Adding models to every single photo could be a mistake, so it is best to use them sparingly.
In addition, it’s a good idea to have a shot list to make the process as efficient as possible for everyone involved in your shoot. It should contain a detailed list of specific shots, visual references and extra details like camera angles or lighting set-up so you don’t forget anything.
3. Bring Your Props
A photographer can use product photography props to create more depth and character in a photo. These props can be anything that adds a sense of a story to the shot, whether it’s a branded water bottle or a dog.
However, it’s important to take care not to overdo the props in your photo, as this could detract from your product image. Instead, choose props that complement the color and shape of your product and keep the scale of the items in your photos consistent with the size of the product.
4. Plan Your Lighting
The right lighting is a crucial component of any good product shot, whether you’re working with a model or not. The light should be bright enough to highlight the product’s best features while being soft and subtle enough that shadows are natural looking.
Using the right lighting can make a big difference in the overall look of your shots and save you a lot of post-production time in the long run. Luckily, there are plenty of great resources to help you master your lighting setup.
The best way to get started is by making a plan for your shoot, including the shots you’ll be taking and the lighting setup. You’ll also want to create a list of any additional equipment you need (a flash attachment, a screen, an umbrella, etc.), and check off items as you gather them.
5. Take the Shots
Product photos are a key component of any ecommerce business, and they can make or break an online store. They testify to the quality and value of a product, and establish transparency into the brand. Taking good product shots can take time and effort, but there are a few simple tips that will help you get the most out of your shoot.
For a successful shot, it’s important to choose the right shutter speed for the lighting. A faster shutter speed can capture all the details in an image, while a slow one could overexpose it. You can also try a variety of different angles, distances and positions to find the best photo for your product. Finally, remember to take a few of each type of shot, so you can compare and contrast them later to see what works best for your product.