At just over 100 pages, Part I will get you up-to-speed quickly on the primary aspects of social technology and how it applies to business. Its four chapters include plenty of examples and references to experts and thought leaders freely accessible via the Web, along with a set of “hands-on” exercises that will provide you with a firm grasp of social technology, applied to business.
Part II takes you deeper into the application of social technology to your business or organization, showing you how business decisions are informed through collaborative software and surrounding processes. Part II provides a starting point for measurement and, like Part I, includes references and pointers that quickly take you further as you develop your specific social business programs and initiatives.
Part II concludes with a set of tips and best practices, along with a couple of things not to do—and what to do instead. Part III takes social technology as it is applied to business down to its basic elements. More abstract than Parts I and II, Part III includes cases and examples that bring the essential core social concepts to life.
Engagement and Customer Advocacy, Social CRM, social objects, and the social graph are all covered (and defined) to give a you a solid understanding of the principles of social business and the use of social technology. Each of the five chapters in Part III presents one key concept, in depth and again with hands-on exercises and additional pointers to online references and thought leaders.
Appendix A (key definitions), Appendix B (thought leaders and resources), and Appendix C (hands-on exercises) are applicable to anyone reading this book. They provide a handy way to quickly locate key terms, find thought leaders, and revisit the hands-on exercises presented at the end of each of the individual chapters.