• Home
  • Business
  • Education
  • Fashion
  • Finance
  • Games
  • Health
  • Lifestyle
  • Sports
  • News
Facebook Twitter Instagram
Facebook Twitter Instagram
Masstamilan
  • Home
  • Business
  • Education
  • Fashion
  • Finance
  • Games
  • Health
  • Lifestyle
  • Sports
  • News
Masstamilan
Home»Business»Social Media and Customer Engagement
Business Communication Social Media Technology

Social Media and Customer Engagement

John LeoBy John Leo7th February 2021No Comments3 Mins Read
Facebook Twitter Pinterest Reddit Telegram LinkedIn Tumblr VKontakte WhatsApp Email
Share
Facebook Twitter Reddit Pinterest Email

Given the visible impact of Web 2.0 in marketplaces around the globe—or more correctly, the marketplace of the globe—social technology is now considered a “given” in business. So many have assumed that social media and a presence on the Social Web are “must haves” that a sort of land rush to build communities and create brand outposts in places like Facebook and Twitter has resulted, too often without fully understanding the long-term organizational impact and the business opportunity that these efforts—done in a systematic manner—actually offer. This chapter tackles the basics of what makes social business work.

For a lot of organizations—including business, nonprofits, and governmental agencies—use of social media very often begins in Marketing, public communications, or a similar office or department with a direct connection to customers and stakeholders. This makes sense given that a typical driver for getting involved with social media is a slew of negative comments, a need for “virality,” or a boost to overall awareness in the marketplace and especially in the minds and hearts of those customers increasingly out of reach of interruptive (aka “traditional”) media.

In a word, many organizations are looking for “engagement,” and they see social media as the way to get it. The advent of Web 2.0 and the Social Web is clearly a game-changer, on numerous fronts. Given the rush to implement, and the opening focus on marketing specifically versus the business more holistically, many “social media projects” end up being treated more like traditional marketing campaigns than the truly revolutionary ways in which a savvy business can now connect with and prosper through collaborative association with its customers.

As a result, the very objective—engagement, redefined in a larger social context—is missed as too many “social media campaigns” run their course and then fizzle out. Whether that’s right or wrong is another matter, and the truth is that a lot of great ideas have given rise to innovative, effective, and measurable social business programs. But these are still the exceptions, which is unfortunate as social technology is within the reach of nearly everyone.

The collaborative technologies that now define contemporary marketplaces—technologies commonly called “social media,” the “Social Web,” or “Web 2.0”—offer a viable approach to driving changes in deeper business processes across a wide range of applications. There is something here for most organizations, something that extends very much beyond marketing and communications. This chapter, beginning with the Social Feedback Cycle,

Lastly comment

Delivers the link between the basics of social media marketing and the larger idea of social technologies applied at a “whole-business” level. As a sort of simple, early definition, you can think of this deeper, customer-driven connection between operations and marketing as “social business.”

social customer engagement social media engagement examples what is social media engagement why is social media engagement important
Share. Facebook Twitter Pinterest LinkedIn Reddit Email
Previous ArticleBUSINESS THE INTERNATIONAL FASHION GUIDE
Next Article The Social Web design and Engagement
John Leo

Related Posts

Claim Justice Review – Recovery Of Stolen Funds Made Easier

18th August 2022

Mankato resident keeps advantaging the popularity of TikTok motion pictures

17th August 2022

The most effective method locate any cell phone

16th August 2022

What Should I Look For in an Ecommerce Solution?

16th August 2022
Add A Comment

Leave A Reply Cancel Reply

You must be logged in to post a comment.

Categories
  • Automotive
  • Business
  • Beauty Tips
  • Communication
  • Celebrity
  • Education
  • Games
  • Fashion
  • Finance
  • Food
  • Health
  • Lifestyle
  • Tech
  • Online Games
  • Photography
  • Sports
  • Style
  • Website
masstamilan © Copyright 2022, All Rights Reserved, Powered By Rabbi It Firm
  • Contact Us

Type above and press Enter to search. Press Esc to cancel.

Cleantalk Pixel