Did you know that there are more than 1.5 billion websites? Of course, that number may fluctuate as some websites close down, but without a doubt, there are millions of active websites worldwide. As you can imagine, standing out can be a real challenge, but with some smart marketing, you can achieve success.
In today’s post, we’ll help you understand the most crucial SEO metrics your website needs to have to be better than the rest. Additionally, we’ll give you some tips on how to improve your SEO KPIs.
On-Page Optimization
If you want to start to rank higher on search engine results, you’ll need to make sure your on-page content is fully optimized. That’s why the marketing industry always recommends that you thoroughly research your market niche to discover important keywords. Here are some of the elements that search engines take into account:
- Keyword density
- Examples of related keywords
- Internal/external linking
- Page title
- URL
- Keywords in headings and subheadings
Additionally, focus your marketing efforts on creating articles that use keywords. If you feel you can’t accomplish this on your own, be sure to check out this product for more information.
CTR (Click-through Rate)
Perhaps the most important metric you should track is the CTR, as this will let you see how many people are clicking your website on search results. This metric can help you understand if you need to improve your title or meta description. As you can expect, the higher your CTR is, the higher you’ll rank on search engine results.
Here are some tips to enhance your CTR:
- Use Descriptive URLs that include the primary keyword
- Meta descriptions that draw users
- Match page title to search objective
And if you use Google Search Console, you can track the CTR by going to the performance tab. There you’ll be able to see the number of impressions and click-through’s your site has received.
Pages Indexed
Even if you have the best SEO campaign planned out, it’ll never work if your pages aren’t indexed. And if your pages aren’t indexed, nobody will be able to visit your site organically (through search engines). You can check what pages of your site are indexed by going to the Google Search Console and clicking on Index.
Once you are there, you can have Google scan through your site and index any page you want. If you find a page that can’t be indexed, be sure to check the following:
- Is it outdated?
- Does it have more than 300 words?
- Is it duplicated?
- Does it have a high amount of plagiarism?
Once you discover the problem, be sure to change it promptly since it can affect your overall site authority.
SEO Metrics You Need to Look Out For
Hopefully, with this brief post, you understand why the previous SEO metrics are the most important ones to look out for. But, of course, it takes time to reach a high-ranking search engine result, so be sure to be patient as you build your site’s reputation. So, don’t waste any more time and optimize your site today!
Did you learn something new with this post? If so, we invite you to look at our other SEO-related posts!
