As digital marketing continues to gain traction in the marketplace, real estate professionals will have access to even more digital platforms to promote their properties. In the future, you’ll be able to search through listings, view photos, and even schedule showings online. It’s going to be crazy to live through. But right now, some of the top real estate agents are investing in IDX for HiCentral to reach more potential customers. Let’s take a look at some of the biggest trends and investments that real estate agents are making to reach their targets in 2022.
Smartphone and Tablet Apps
Smartphone apps are already making their way into real estate, and we’re likely to see more apps released in 2022. Apps can help people find homes they love, and even show them properties nearby. These apps also allow real estate agents to create optimized websites, and send targeted emails to their clients.
The features and functionality of these apps will be plenty for real estate agents to love in 2022. As more people make the switch to digital living, we’ll see a growth in demand for home-shopping apps. These apps will help you find the perfect place to call home, and can also help you schedule visits, view properties, and even schedule showings online.
Videos are also a great way to increase foot traffic to your listings. You can shoot and post videos of your homes on YouTube, and use platforms like TikTok to reach your target audience. You can even add in augmented reality to bring your home to life with VR, head-mounted display technology.
Print and Digital Ads
Print ads are going the way of the dodo in 2022. When printed, they’ll be shipped in intelligent digital packaging that helps deliver your ad content to readers faster and in a more effective manner. This will also help with distribution and customer service issues that come with contacting paper advertisers. Even traditional radio ads are going digital in 2022, and will likely be paired with digital video marketing.
SEO and PPC
SEO and PPC stand for search engine optimization and promotion program, respectively. In 2022, we’ll see an increase in SEO and PPC campaigns, which will likely be combined to create an all-encompassing digital marketing strategy.
Google is making a big push to include organic results in its search results pages, and we’re likely to see more brands incorporate these types of content into their digital marketing strategy in 2022. SEO and PPC campaigns will likely go hand-in-hand with digital video marketing, and create a more comprehensive digital marketing strategy.
Inklings to a new trend? Influencer marketing, or the use of celebrities to promote brands or products, is a great way to reach a large audience with low investment. Targeting a younger audience, celebrities can help you drive results by boosting your brand’s social media presence and producing custom YouTube videos. With the rise of natural language processing, we’ll likely see more brands enlist the help of celebrities to create engaging content and drive results.
Ultimately, digital marketing is going to become the dominant force in real estate marketing in 2022. It’s already changing the way we consume content, and it’s just a matter of time before it shifts into how we buy and sell real estate. This is a huge shift in the industry, and it’ll likely be accompanied by major changes in the way that we market properties.
In the future, you’ll see real estate agencies using a lot more digital media than ever before. They’ll use digital platforms such as Google, YouTube, and Instagram to promote properties, schedule showings, and search for listings. But, right now, it’s smart real estate marketing that’s making an impact.