Video production is creating content in motion pictures. The process has several stages, with the primary aim of relaying specific content to a particular audience. Producing a video for whatever purpose is arduous, but the results are worth the salt.
There are three stages of video production: planning (pre-production), shooting, capturing all the needed materials (production). The final stage is editing and integrating different effects to have the last film (post-production).
Today people prefer watching videos to reading content. This demand should leave each business owner wanting to produce high-quality videos for prospective buyers. Let’s delve in and discuss the stages of video production.
The Importance of a Video Production Process
According to the experts at Spiel Creative, video has a huge impact on your marketing success. There’s many factors why video content is great.
- It is dependable: Regardless of where you are shooting, it is common to put different moving segments together. You ensure that the cast and everyone involved are comfortable to have a successful project.
- Obvious Timeline: If you are shooting a video from your phone, it differs from doing the same from a camera. Video production is a process that takes time, especially if the crew has to travel to other locations or the video is lengthy. Without proper planning, you may end up with a substandard final project because all you do is guess through the production.
- Limited Revisions: A good plan and execution from the pre-production stage to the final stage will deliver the exact picture in mind. A clear vision limits the number of revisions throughout the process. Proper planning will save you time and money from retakes, more editing, and filler content to achieve the desired length.
Stages of Video Production
The three phases of video production may vary depending on the type of film, which ranges from TV shows, TV commercials, and digital marketing videos, among others. Effective video production will impact a business positively for a long time.
Once the idea of creating a video is conceived, more actions follow, like writing a script, cast selection, and crew selection for audio and video. Putting these actions together prepares you for the recording process when each crew member knows when and what to do. Shooting a video can be in or outdoor, meaning the camera is not enough for the procedure. Proper lighting and location ensure that the video is natural and relays the intended message.
Factors to Consider in the Pre-Production Stage
Table facts – Bring together the crew to discuss what is required with each of them. Walkthrough the video’s goals and the expected final production, and specify an open communication channel for the project. Discuss the project timeline.
Objective – Before shooting a video, you need to know why you are making it or why and the target audience. Knowing your audience will help in creating the right content to the end.
Target audience – A compelling video is directed to a specific audience. Before creating a video, you should know who you want to address to ensure the content is articulate. How do you see the audience? Know the gender, interests, and what they connect to. Having these facts helps you make the right decisions from the go to the end of production.
Visit the location – This is an optional move since it varies with the complexity of the video. Make sure the site resonates perfectly with the video you are creating to deliver the intended message.
Message – With a clear picture of the audience, you should know the action you want them to take after watching. If you wish for them to purchase your services or product, provide a link to enable or compel them to make that decision.
Gather necessary equipment – You need a good camera, microphone, and lighting equipment to film. The location of your shoot might require additional equipment, especially if it is an outdoor shoot. Therefore, ensure everything is available and within reach for the crew.
After putting all the above basics together and checking all boxes, it is time to move to the next phase, production. This is where your idea comes to life. The crew and cast members now travel to the location where necessary to capture the footage. During a shoot, it is recommended to take over one shot for each scene until satisfactory for editing before moving to the next scene.
Activities in the Production Stage
Where an external video has to shoot the video, there must be a primary person on location to ensure each aspect of the video specifications is met. Here is what happens in this phase.
- Set up the location to ensure that sound, lighting, video equipment, and do any modifications on the ground.
- Interview parties.
- Record voice overs if required in the project
- Capture more content to allow for editing where unnecessary content is deleted.
The video production editor is the main character in this stage. This is when all activities converge to go through editing to have a final product. All shoot materials are put through, cutting the unnecessary details and finally adding sound effects that complement the end project. It would help if you exercised patience because it may take some time to complete the final project.
Professional Video Production
If you decide to make a video but do not know how to go about it, you may have to seek help from a professional video production company. Engaging in an activity, you have zero professionalism is pointless because whatever you produce may not serve the purpose. There is much more activity behind video production besides a camera, especially for marketing a brand, product or service.
A video featuring products or services from a phone can only reach a few people, but a professionally shot and produced video stands out. This way, you can tell your prospective customers why they should choose to buy from you and not your competitors. Also, you need explicit content that will deliver results other than a long boring video that people will not bother watching to the end.
Filmmaking and video production follow the same style, but they may vary or change depending on the video being created, its tone, and delivery tone. This is because audiences are different in their needs, interests, and ways of solving issues. Success is only guaranteed if you have the facts straight and a well-laid plan.
Having a video production crew might not be easy, but a good plan will make everything easy. Proper communication and prompt action are also significant inputs toward achieving a successful project.
Depending on the length of the video, you might feel overwhelmed by the process, but you can tackle this by outsourcing a film production crew to do the shooting, production, and editing.