Despite social media being crucial to digital marketing success, many brands are still not using it to its full potential.
Certain strategies help in getting the best out of social media platforms like Instagram and Facebook. Brands can boost their conversions, improve customer engagements, increase revenue, and at the same time, cut costs.
Businesses and their functions differ, so there may not be a singular strategy known as the best for social media marketing. But there are unique strategies that can work for almost any business.
If you need to upscale your marketing on social media, here are some strategies that can help you yield the best results:
Using Chatbot Marketing
Chatbot marketing is so effective that you can use it for almost any online marketing, including email, web, and social media marketing.
Chatbots facilitate seamless integration into platforms that most of your customers feel comfortable interacting through, such as Facebook and Instagram.
For example, a Facebook chatbot can improve your communication with customers and help you resolve problems without human intervention.
It has also become very easy to create a Facebook Messenger chatbot. Platforms like Zebrabuzz make the creation and integration of intelligent chatbots to your social media easy. It allows you to create a chatbot that:
- Does not require coding knowledge
- Can automate answers to your Frequently Asked Questions (FAQs)
- Interact with customers in real-time.
- Take orders directly from Facebook Messenger.
- Integrates with major payment gateways so you can sell your products and receive payments anytime.
- Generate high-quality leads so you can increase your customer base, among many others.
Create a Personalized Customer Experience
Besides automating daily tasks with chatbots, you can also use them to deliver your customers a personalized experience. Chatbots can offer tailored recommendations to new and existing customers to improve their experience.
You can achieve this by linking your ads to your chatbot. Instead of linking ads solely to your website landing pages, redirect your audience to a chat window with your Messenger bot.
This will help you achieve the following:
- Customize customer experience and make it more personal.
- Ensure customers don’t feel you’re only trying to sell from them.
- Everyone who messages your bot does so because they’re potentially a customer. Therefore, use your chatbot to get their information so you can serve them properly and offer a tailored service.
- Increase your sales and revenue.
Stay Consistent With Your Content Marketing
Quality and consistency are key crucial to a successful content marketing strategy on social media. The frequency of your posts to Facebook, Instagram, and other social media sites matters.
You also need to link quality content with the right posting schedule to attract your target audience. One of the most effective ways to maintain a coherent posting schedule is using social media content planners and schedulers. This way you will ensure efficiency whether you have digital marketing campaigns in India going on, or a local promotional strategy.
For example, Instagram posting is one of the features of automation tools like IGsumo. With this tool, you can plan or schedule posts in advance. You can also choose time zones so you can reach a particular audience, among other features.
Create Relevant Hashtag Strategy With Content
Hashtags are critical to any social media marketing strategy. Therefore, creating a relevant hashtag strategy can help you increase conversions.
With the appropriate hashtag usage, you will:
- Gain more organic followers.
- Boost your reach to the audience that is interested in your products and services.
- Increase engagements such as likes and comments under your posts.
- Appear higher in search results.
Besides helping you plan your posts, IGSUMO has another feature known as the Hashtag tool. This feature can help you search for the best hashtags that each of your posts needs. This way, you’ll be able to generate relevant hashtags that ensure your content yields more results.
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There are a handful of ways you can boost your social media marketing efforts, and the ones above can help you significantly. Other ways include creating a community for your audience, using contests and giveaways, and running cross-channel campaigns, among many others.
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