Facebook ads are one of the most effective ways to reach your target audience, but if you don’t know what you’re doing, you could be wasting your time and money—and maybe even turning away customers in the process. So don’t hesitate to get help from the Promo Editor, a free video maker, to become an expert on Facebook ads in no time!
Have you ever wondered what it takes to be successful with Facebook ads? If so, then you’re in the right place. In this article, we’ll give you ten expert tips to help you run your Facebook ad campaigns more effectively. So let’s get started!
1) Use Video
From short vlogs to long-form content on YouTube or Udemy, videos help us connect with our audiences. They are a great way to engage your audience, and there are so many great tools out there that can help you create professional-looking videos for free.
These include Animoto, Promo Editor, and Vzaar. They all make it easy to add text, images, music, and even video clips and photos that you’ve taken. The free video maker platform then creates a slideshow or video that can be shared on social media or embedded into your site.
2) Set Up Conversion Tracking
While conversion tracking may sound complicated, it’s actually pretty simple. All you need is a free Google Analytics account and then some basic coding experience. If that doesn’t scare you off, here are some tips on setting up conversion tracking for your Facebook ads.
1. Sign into Google Analytics
2. Create a new account view
3. Set conversion events
4. Customize your tracking code
5. Embed the code into your website or landing page
6. Test your tracking code by adding a conversion event
7. View results on Google Analytics dashboard
3) Create Competition Ads with the Help of a Free Video Maker
As a small business owner, it’s crucial that you’re creating ads that are top-notch. You want your customers to remember exactly what makes your brand unique.
If you want them returning again and again, then you have to get really good at creating eye-catching competition ads with a free video maker. What’s great about these types of campaigns is that they allow customers to share their positive experiences with friends through Facebook. This is crucial for spreading word of mouth advertising.
4) Fine Tune Your Target Audience
It’s no secret that Facebook has one of, if not THE most effective advertising platforms around. So as you start setting up your campaign, make sure to be as specific as possible with your target audience.
5) Create Advanced Custom Audiences
This is a great option for retargeting potential customers who have visited your website but haven’t made a purchase. You can find the email addresses of visitors or use the information they share on social media sites to create lists of people you want to target with your ad.
Want to learn about some of the differences between Facebook ad types? Check out this article on Facebook Lead Generation VS Conversion Ads, to find out more.
Once they see your ad, there’s a chance they will convert into leads or sales.
6) Create Lookalike Audiences
When trying to reach a broad audience, your ad creative must be engaging enough for people who are new to your brand.
Lookalike audiences give you access to Facebook users similar to your existing customers or leads, meaning that they are more likely to be receptive to your ad content.
7) Run Smaller Ad Sets
If your ad set is too big, then it’s hard to see how they are performing individually. This can lead us into creating more ad sets that are performing poorly, simply because we’re having a hard time identifying them.
To avoid wasting money on ineffective ad sets, always run smaller ad sets with fewer variations. This will allow you to identify which ones are working for you and which ones aren’t before they’ve had a chance to waste your budget.
8) Scale Up Slowly
The first thing you need to remember is that advertising on Facebook can be tricky. The platform has a lot of rules and there are few shortcuts, especially when it comes to scaling up your campaigns.
So, make sure you’re only targeting users who match your buyer persona and take it slow first. In time, things will get easier as your test results start coming in.
9) Take Advantage of Power Editor
To really dive into Facebook’s targeting capabilities, you can also experiment with Power Editor. It provides access to granular data that makes it easy to optimize your campaigns down to specific demographics and interests.
Better yet, it’s free. So go ahead and download it if you haven’t already.
10) Don’t Ignore Google Analytics Data
Don’t get distracted by all of your shiny new toys. Look at Google Analytics data from when you first started using Facebook Ads, compare them against what they look like now. Then, ask yourself how your metrics have changed since your business began using social media marketing.
Video ads are impressive at best. But that doesn’t mean you must spend a fortune on creating them. Enlist the help of a free video maker. You won’t be able to ignore the analytics data then!
If nothing has changed, then consider whether there are other features within AdEspresso that might be more beneficial for your campaign.
There are a lot of moving parts when it comes to creating, managing, and optimizing your Facebook ads, including utilizing a free video maker. So, it’s important that you can navigate these effectively if you are planning on spending money on them.
There is no magic trick or a quick way to do that. If there was, then everyone would be doing it. The only way is hard work and dedication.